The Essence of Kaie


Whimsical effortlessness defines the universe in which Kaie takes an irreverent approach to style. This is done by embracing a free-spirited attitude with a whole new perspective on how to elevate the singular view towards the pieces of clothing we put on day in and day out.

Boasting an individual attitude through playful yet sophisticated style combinations, the effortlessly individual Kaie women is inspired to break the rules by insisting on individuality. They are self-defined yet creative enough to absorb the things that are happening around them. As such, we at Kaie believes that in order to satisfy this, we must create fashion essentials that are meant to be non-seasonal, timeless and evoking a devoted yet confident take on women who stands by their own ideas in a world that influences so easily.
Featuring a modest explosion of color palette, energy and movement throughout, Kaie aims to always claim notice upon entrance by focusing on fine fabrics, refined silhouettes, clean lines and unexpected textures. With an irreverence and individuality, the brand’s energy is defined by injecting energy into timeless silhouettes and styles.

“Kaie incites a spontaneous mood through simple yet refined structures. it is about that signature piece you can wear so many different ways, and the spirit of confidence you have when you wear it. It is also about wanting to break the mould by insisting on individuality while letting the Kaie woman discover her own unique outfits as she explores each collection that we have put together.” – Katarina Aie

At Kaie, we strive to celebrate the essential relationship in following through with the process from ideation to the final products to convey the true artistic process of the people who works on the project. In an ongoing dialogue with the art world, Kaie aims to always involve artists – both established and up-and-coming in special projects from time to time.