A self-initiated, collaborative project incorporating enthusiastic art innuendos and Kaie Beauty first ever beauty product launch is held today to mark the beginning of a new interpretation towards modern beauty.

The launch event is entitled “Space of Kaieness”, a simple wordplay on the word ‘kindness’. Packaged as a platform dedicated to tell stories, share ideas, encourage interactions and explore creativity to stimulate all senses. The concept of “Space of Kainess” itself is a mission to bring forward new and fresh approach towards idea sharing and conversation go-getters in order to inspire and be inspired in return.

Founder of Kaie Beauty briefly explains “I love art in all forms, this time around I am collaborating with several local creatives to put together the event and Kaie Beauty concept store. My hope is that the spirit of The World of Kaie as a whole can be translated clearly through this space”

Held at Dia.Lo.Gue Artspace in Kemang, the week long concept space comprises of several elements which builds up to create the “Space of Kaieness” atmosphere. The concept store for Kaie Beauty designed by JS Tjandra Architects, an art installation by Oltjikko entitled “40 Seconds” and music composed by Jonathan Kusuma as a response to the inspiration behind Kaie Beauty as a brand.